In the competitive world
of professional sports, good nutrition can be a key advantage. Global
sports icon and international football star Cristiano Ronaldo
believes that it is essential. That’s why the Portuguese
winger/forward is joining forces with Herbalife to promote great
nutrition and regular exercise for people of all activity levels.
"I strongly believe
in the importance of the right nutrition for me as an individual,
both on and off the field,” says Ronaldo. “I am looking forward
to working with Herbalife, as a company that shares my passion and
brings such expertise and knowledge in the area of sports nutrition."
Herbalife Chairman and
Chief Executive Officer, Michael O. Johnson says
that teaming up with Ronaldo is a natural. Ronaldo is a leader on his
team and Herbalife is a leader in global nutrition. “One of the
most exciting elements of our new relationship is that we will be
working with Ronaldo to develop cutting edge sports nutrition
products together, which will be cobranded,” said Johnson.
Ronaldo is already
working with Herbalife Senior Director of Sports Nutrition John
Heiss, Ph.D. on a comprehensive product line. As his official
nutrition sponsor, Herbalife will also work with Ronaldo to optimise
his own nutrition programme and provide him with a range of products
to support his demanding training regimen. Finally, he will team up
with the Herbalife Family Foundation to develop programs that assist
nutritional health and education initiatives.
Johnson says Herbalife
gets positive exposure from more than 100 sponsorships of athletes,
teams and sports events. “The world is wearing the Herbalife brand
and it is a testament to our products that Herbalife is attracting
interest from renowned athletes in Europe and around the world.
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