Mostrar mensagens com a etiqueta fitness. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta fitness. Mostrar todas as mensagens

18/06/2013

Else Lautala - Herbalife sponsored Athlete




Else has an extensive background in fitness competitions and fitness modeling. She is a two time Ms. Fitness World Champion (2003 & 2005) and multiple sport aerobic medalist. She is a seven times National Champion in sport aerobics, 2005 FAME Nanaimo champion, 2005 FAME open fitness model world champion and the 2003 Fitness Model of the Year (Finland). Else has a background of rhythmic sport gymnastics and her choreographs shine in fitness arenas; sport aerobic clubs and dances shows. She can choreograph, as well as polish fitness and dance routines.

ELSE LAUTALA
Full Name: Else Irene Lautala
Residence: Helsinki, Finland
Born: April 4, 1979
Height: 5’6”
Weight: 123 lbs (competition), 128 lbs (off season)
Competing Fitness: Since 2001
Website: www.elselautala.com

15/11/2012

Digressão Europeia de Estilo de Vida Ativo e Saudável; Evento Especial de Clubes de Nutrição - Fátima, Portugal

Laércio Azambuja e Janaina Bravo Azambuja, obrigado pela inspiração e motivação! 




Michael Burton, da Equipe de presidentes Executivos da Herbalife, John Heiss, diretor desporto e Fitness na Herbalife  e Samantha Clayton,consultora Herbalife, especialista em Fitness e antiga alteta olímpica.
Foi realmente uma experiência encantadora, conhecer as histórias de sucesso, a motivação e dedicação de Michael Burton nos USA, e informações uteis sobre a linha Herbalife24 com John Heiss. 



John Heiss, Ph.D.
Director, Sports and Fitness, Worldwide Product Marketing, Herbalife


07/11/2012

3 x simple 6 pack exercises to strengthen your core, fast by Samantha Clayton


3 x simple 6 pack exercises to strengthen your core, fast :: Samantha Clayton for HerbalifeWant a perfect 6 pack?  Most people have a vague idea that a toned stomach would be nice but a lot of people also stop at just the idea.
I’m here to tell you that you can find your 6 pack and make that dream of toned abs a reality.  Take a look at my three simple 6 pack exercises and make time in your busy day to warm up and squeeze in a few repetitions.  You’ll achieve results that will make you proud or at least make it easier to fasten that button!

Exercises evolve

When you think back to your school days, do you remember doing sit-ups where you lay down and then sat all the way up? Well, exercises evolve. The beauty of this is that you can benefit from our improved understanding of the human body to focus your efforts, get visible results faster, and avoid injury.
Research in the fitness industry is constant; there are always new ideas and new methods under development to help improve and maintain the human body. It’s hard to keep up with the latest fitness trends, but I can tell you which exercises are the most effective, the easiest to do correctly and the most fun!
Think of fitness like fashion. In the fashion industry there are some items that seem to always be in fashion, like jeans. But, hang-on, jeans are always changing aren’t they? With a wider or slimmer leg and a different pocket style,  you can suddenly date a pair of jeans to a decade if not a specific year. And, just like your favorite pair of jeans, there are some exercises that are simply too good to give up.

What happened to the good old-fashioned ‘sit up’?

A sit-up is an abdominal and hip flexor strengthening exercise that used to be performed by lying down with your back flat on the floor, your arms behind your head and your knees slightly bent. For a long time this was the go-to exercise for a 6 pack. The aim was to sit up until your chest touched your thighs then lower all the way back down to the floor. You may have to think back to gym class where you might have had to perform a sit up test, or think of old army movies where soldiers were sometimes shown doing full “all the way up, all the way down” sit ups in the mud.
Research and common sense eventually taught us that this move puts a lot of un-due stress on your lumbar spine. The risks to your spinal health out-weighed the benefits of this move, but by slightly modifying this old reliable exercise, you get a sit up that is as safe as it is effective.

Suddenly a ‘sit up’ became a ‘crunch’

We may call the modern version of a sit up a crunch, but it is not really a brand new exercise. A crunch is simply that old pair of jeans with a new set of buttons! You can add many variations to the crunch or abandon lying on the floor completely and crunch standing up.
Improve your abs and hip flexors by trying my three variations of the famous sit up because a flat and toned six pack will always be in fashion.
Samantha Clayton shows you how to get 6 pack abs on Herbalife's DiscoverGoodFitness.com

6 pack exercise one: crunch with twist

Lie on the floor and do a pelvic tilt to ensure your back is flat on the floor. Lift one knee up at a time so that you have a 90 degree angle at the knee. Place the tips of your fingers behind your ears, but don’t pull your neck forward.
Samantha Clayton shows you how to get 6 pack abs on Herbalife's DiscoverGoodFitness.comEngage your abdominal muscles as you take your right elbow toward your left knee. This should be done in a slow and controlled motion. Hold for one second and then lower back down gently.
Make sure you complete each rep mindfully and engage your abs rather than letting your back do the work.

6 pack exercise two: standing crunch

Samantha Clayton shows you how to get 6 pack abs with a standing crunch on Herbalife's DiscoverGoodFitness.com
Standing abdominal exercises challenge your balance and can keep you out of the mud, which means there is no need to skip your abdominal work if you are outside on a wet day!
You can do this move with or without a weight depending on your fitness level. Start by standing with your feet about shoulder-width apart and place your arms overhead.
Samantha Clayton shows you how to get 6 pack abs with a standing crunch on Herbalife's DiscoverGoodFitness.comLower your arms as you lift one knee toward your chest, trying to bring your ribcage toward your knee. You should feel your abdominal muscles working overtime as you try to maintain your balance.
The added benefit of using weights is that you tone your shoulders at the same time. Think of it as a bonus exercise!

6 pack exercise three:  ‘V’ sit (on or off a half ball)

Samantha Clayton shows you how to get 6 pack abs on Herbalife's DiscoverGoodFitness.comThis is an advanced core strength exercise that requires muscular control and balance.
If you have one, sit on your half ball or sit down on the floor with plenty of space around you. To get started you need to practice lifting one bent leg at a time and holding, before lowering your leg back down. Beginners should aim for three to five seconds while more advanced exercisers can hold for longer.
Once you have mastered holding both legs at a bent angle, you can attempt to make a full ‘V’ shape with your body. Hold onto your knees for balance until you feel comfortable progressing to a full ‘V’ sit.
Do not strain your neck muscles, you must fully engage your abdominal muscles and remember to breathe.
***
Samantha Clayton shows you how to get 6 pack abs on Herbalife's DiscoverGoodFitness.com
Practice makes perfect. During some workouts I feel like I get more of an abdominal work out from laughing and falling off – even us professionals have to practice the advanced moves!
Fitness should be fun, it’s great to challenge yourself but always remember to take it one step at a time and work out safely.
Written by Samantha Clayton. Samantha is a paid consultant for Herbalife.




www.discovergoodnutrition.com



09/10/2012

A Herbalife Brasil reforça a sua presença com a ampanha publicitária " Já tomou seu shake hoje?"


                                   
A Herbalife, empresa global de nutrição e venda direta, está reforçando sua campanha publicitária. Nesta nova fase, a ação foi ampliada e apresenta os dois sabores de shakes recém-lançados: Piña Colada e Baunilha Cremoso. Focada no conceito de nutrição para uma vida melhor, mote da empresa, a campanha convida à experimentação do principal produto da companhia, o Shake Herbalife, substituto parcial de refeição, com a frase: Já tomou seu shake hoje?

Assinada pela Tribo Interactive, a campanha teve início em junho e contempla a veiculação de anúncios em publicações impressas mensais e semanais, além de portais de notícias. Também foram criados hotsite e peças para catálogo de produtos Herbalife.

“A partir de uma comunicação integrada on e offline, com o lançamento de dois novos sabores, temos como objetivo permitir um melhor aproveitamento dos diferentes momentos de consumo de mídia do público-alvo da marca”, comenta Daniel Winter, diretor de mídia da Tribo Interactive.
                                     
 “O sucesso da campanha nos motivou a usar o tema para divulgar também os novos shakes Piña Colada e Baunilha Cremoso, já que ela reflete muito bem a proposta da Herbalife, que é oferecer nutrição equilibrada, incentivo à prática de exercícios físicos e um estilo de vida saudável e ativo”, afirma Jordan Rizetto, diretor de marketing e branding da Herbalife Brasil.

Ficha Técnica
Agência: Tribo Interactive Cliente: Herbalife Atendimento: Cléa Klouri e Nadia Ramos Planejamento: Luana Azeredo e Monica Muller Mídia: Daniel Winter e Robson Fernandes TI: Denis Takahashi, Hugo Silva, Guilherme Santos e Gustavo Felizola Criação: Roger Rocha, Ricardo Schreier, Marcelo Pimentel, Conrado Colnaghi, Abner Gustavo, Kelvin Yamashita, Marcus Mendes, Alex Maia e Carolina Conde. Aprovação Cliente: Gioji Okuhara, Jordan Rizetto e Guilherme Accursio Produtora: Guadalupe Filmes Diretor do Filme: Marcelo Nepomuceno

Contate o seu Distribuidor Independente Herbalife para mais informações e saiba como fazer o seu pedido.

Rodrigo Ribeiro

ribeirorod@gmail.com
Skype: ribazz.com
mobile: 00351 917 143 167 * 00351 963 221 990
Distribuidor Independente Herbalife
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